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| On Track & On Target | City Link launches predictive delivery ETA texting
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17 July 2014

City Link launches predictive delivery ETA texting

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City Link is the latest carrier to launch a service under which it will text home delivery recipients with details of an impending delivery, offering various options if the recipient will not be available at the proposed time. It is calling its service On Our Way.

The estimated delivery window is two hours, which is longer than that provided by the pioneering DPD system, but City Link has skipped one of the stages of DPD’s roll-out, offering the alerts on the evening before the delivery right from the start, rather than just the same day. DPD has taken a couple of years to progress to that point.

City Link has also launched with a full range alternative delivery scenarios that the consumer can choose from, including delivery on a named day up to three days ahead; leaving the parcel with a neighbour; leaving it in a safe place; collecting it from a City Link depot; and returning it to the sender.

It is a free service to account customers, who simply sign up to it and then supply their own customers’ email address or mobile phone number when they transmit the orders to City Link.

With large corporate customers the data is captured during the order file transfer process, while for SME customers information is available online. The company says it is also working on a major upgrade to its My City Link reporting system which will integrate On Our Way information into the core reports offered to account customers.

According to managing director David Smith: "We recognise that today’s consumers want to be in control of how they receive their deliveries. This innovation brings us right up to speed with the best consumer offerings out there."



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