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| On Track & On Target | E-retail growth continues as mobile approaches 50 per cent share
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17 July 2014

E-retail growth continues as mobile approaches 50 per cent share


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Around 940 million online orders will be despatched by UK carriers in 2014, according to the latest IMRG MetaPack UK Delivery Index.

IMRG says that after a slow start to 2014, the index came back into line with expectations in February, which saw a growth rate of 14.2 per cent year on year growth in terms of volume. It says 760 million orders were despatched in 2013.

Meanwhile, according to IMRG’s e-Retail Survey for April, two thirds (67 per cent) of multi-channel retailers now offer click and collect – up from 54 per cent in October 2013.

It says up to 11 per cent of retailers expect more than 50 per cent of their online sales to be made on a smartphone or tablet device by the end of this year. Another clear trend is towards cross-border e-retailing. IMRG says 72 per cent of e-retailers surveyed offer international delivery – a figure that rises to 88 per cent for clothing and apparel retailers.

 

 

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