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| On Track & On Target | Halfords unveils sleeker web site
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17 July 2014

Halfords unveils sleeker web site


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Halfords has gone live with a new web site that was developed in response to user feedback by consultancy Salmon. It is distinctive for the way it pares down the offer to four basic categories (cycling; motoring; satnav and audio; and camping and touring), but then opens up each category by using custom "mega-menus" for each of them.

Halford says its research indicated that shoppers wanted to see more products, less text and only the key features while shopping. However, there’s plenty of descriptive text on hand once you drill down; indeed, Halfords says it has rewritten over 4,500 product descriptions and more than 50 advice articles.

The company also has more than 170 product videos for its brands, plus 50 new "how to" videos ranging from basic bike repairs to more technical videos.

We’d love to tell you more, but it would be about the e-commerce aspects rather than fulfilment, so it’s not really within our remit. For the record, Halfords uses Royal Mail and various carriers to do its home deliveries, and offers next-day delivery as well as click and collect within an hour for items already in stock at the relevant store.

 

 

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