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| On Track & On Target | Same-day home deliveries from Rico Logistics
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17 July 2014

Same-day home deliveries from Rico Logistics


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Rico Logistics, an established same-day courier and field support specialist, is making a strong play to strengthen its presence in the e-commerce home delivery market with the launch of a service called e-Sameday.

Sales and marketing director Martin Cheeseman makes it clear that home shopping is the main target. "By offering convenient and varied delivery options retailers can further differentiate themselves from their competitors," he says.

The "e" in the brand name e-Sameday is said to refer to "evening", rather than electronic. According to Cheeseman: "In a time-poor world an evening delivery service makes perfect sense."

In launching same-day home deliveries, Rico is following a path forged by the likes of CitySprint and the couriers in the Shutl network.

Rico was founded in 1990 by Sam Sharma, and started out by focusing on home deliveries, but grew quickly in the general courier market. It now claims to have 1,400 couriers across 45 locations, and a foothold in ten countries.

Late in 2013 it acquired DHL’s UK same-day courier business, significantly reinforcing its market presence here. These days it is a subsidiary of the Indian-based conglomerate TVS Group, which also has a strong UK presence through TVS Logistics Services, which includes the former Multipart spare parts business.

 

 

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